# aha! and Praia Health Partner to Deliver the First End-to-End, Personalized Consumer Experience for Healthcare Systems

April 15, 2025

CHICAGO (April 15, 2025) — Abundant Health Acquisition (aha!), creator of the Health Experience Platform (HXP), and Praia Health, developer of the industry’s first consumer experience orchestration platform for health systems, today announced a strategic partnership to transform how healthcare organizations engage consumers across the entire digital journey — from discovery to long-term retention.

This collaboration brings together two highly complementary platforms:

- **aha!’s Health Experience Platform (HXP)** enables seamless acquisition and engagement on public-facing websites through intelligent provider search, open scheduling, and personalized content.
- **Praia Health’s Consumer Experience Platform** powers identity-driven, logged-in experiences across mobile apps and web portals—personalizing every touchpoint based on real-time data and behavior.

Together, the two companies will offer healthcare systems an integrated, scalable solution that removes friction, reduces fragmentation, and unifies digital touchpoints into a single, orchestrated experience.

> “This partnership is about delivering the connected, intelligent experience that healthcare consumers expect — and health systems need to remain competitive,” said Paul Dain, CEO of aha!. “Together, we’re bringing cohesion to a historically fragmented journey.”

> “By combining Praia’s personalization engine with aha!’s front-door capabilities, we’re giving health systems the power to anticipate and orchestrate each consumer’s path to care — on their terms,” said Justin Dearborn, CEO of Praia Health.

### Key Benefits to the Market:

- **Unified Front Door to Loyalty Loop**: One coordinated system spanning marketing, digital access, and care navigation
- **Fewer Clicks, Higher Conversion**: Streamlined journeys that increase order completions, appointments, and engagement
- **Built for Scale**: Embeds directly into existing web, portal, and identity infrastructure (e.g., Sitecore, EMRs, Microsoft Entra)
- **Proven in Market**: Deployed with marquee health systems and managing millions of patient interactions

The partnership will focus on coordinated go-to-market initiatives, co-development of joint solutions, and collaborative deployments with health systems aiming to modernize digital access, improve conversion rates, and drive long-term engagement.

For more information, visit [abundant.health](https://abundant.health/) or [praiahealth.com](/content/site-root.html).